HSBC- Cinemagraphs
Made at Saatchi&Saatchi - London(UK)

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A cinemagraph is what's known as a moving photograph. I was given still photo's and with Photoshop and Aftereffects, I composited in stock video footage and some footage I took myself to turn the still image into what you see now. The footage was used as the background for digital ads and animated posters.