HSBC- Cinemagraphs
Made at Saatchi&Saatchi - London(UK)


A cinemagraph is what's known as a moving photograph. I was given still photo's and with Photoshop and Aftereffects, I composited in stock video footage and some footage I took myself to turn the still image into what you see now. The footage was used as the background for digital ads and animated posters.