VISA- Fifa World Cup animated billboards
Made at Saatchi&Saatchi - London(UK)
These billboards were part of a major Visa campaign to promote the transformation of how you pay with a VISA card. Usain Bolt was a player of the Jamacian International football team so the animation reflects his transformation from a runner to a football player.
My role was the storyboarding, design and production of all the OOH and digital ads for the campaign based on a static visual asset. Made using Photoshop and AfterEffects. These billboards were displayed in train stations and outdoor billboards all over the UK.